Trius Retail™ Announces Advisory Board Formation

MediaReleaseTempTrius Retail™ Announces Advisory Board Formation

October 1, 2014, Delaware: Trius Retail™ LLC, a retail technology company dedicated to improving the relationships between shoppers, retailers and consumer package goods companies, announced today the formation of its Advisory Board. The Advisory Board is comprised of six highly respected and influential individuals from various sectors of the business world who will support the Managers (Board) and Management of the Company.

“As we look at the importance of retailer relationships and the successful rollout of our technology as a fundamental part of the Trius Retail ‘Value Proposition’, we couldn’t be more delighted with the addition of these six accomplished and talented individuals to the Trius Retail family”, said Dave McGuigan, Chairman of Trius Retail.

The six member Advisory Board is led by Co-Chairpersons, Dr. Michael Kim and Douglas Dougherty. Dr. Kim, CEO of MedTrack Corporation has over thirty-five (35) years of prototype development and manufacturing experience and is regarded as having been instrumental in helping U.S.-based companies established reputable, low-cost/high quality/high volume manufacturing in China.

Dr. Kim expressed his enthusiasm about the opportunity associated with Trius Retail™ saying, “When Trius Retail™ approached me to join them in the development and manufacturing of their patented Shelf Alive!™ technology, I couldn’t resist. Trius Retail’s technology has the capability to transform the shopping environment for retailers, shoppers and consumer package goods companies alike through a single strategic investment. I’m dedicated to bringing my worldwide contacts and lifetime of manufacturing experience to this dynamic opportunity.”

Joining Dr. Kim as the Advisory Board’s Co-Chair is Douglas Dougherty. Doug’s experience in retailing, marketing and strategic planning has included senior leadership positions at Ford Motor Company, May Companies, Target and Marsh Supermarkets. “Given my extensive experience in retailing, I believe Trius Retail is uniquely positioned to be a ‘Game Changer’ for the retailing industry”, said Mr. Dougherty. “Dr. Kim and I look forward to tasking our Advisory Board, and all of our friends and associates, to make Trius Retail a huge success in the marketplace.”

The other four members who join Dr. Kim and Mr. Dougherty to comprise the Trius Retail™ Advisory Board are:

  • Richard Mader, Executive Director of the Association of Retail Technology Standards.
  • Frank Eckstein, Senior Vice President of Retail Operations at Winn-Dixie Stores, Inc.
  • Jill Prolman, PhD Clinical Psychologist, focusing on human behavior and decision-making.
  • Steve Galvanoni, Senior Vice President of the Supply Chain Group at Telxon Corporation.

 

 

About Trius Retail, LLC

Founded by experienced retail practitioners, Trius Retail™, LLC is a Delaware incorporated retail technology company dedicated to enriching the three way relationship between retailers, shoppers and brand marketers through the use of in-store pricing, advertising and promotion-based technologies.

For more information about Trius Retail, please contact: Mark Heckman at mark.heckman@trius-retail.com. 1-941-807-0772.

Trius Retail™ Secures Retail Partner for its Proof of Technology

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September 26, 2014. Delaware: Trius Retail™ LLC, a retail technology company dedicated to improving the relationships between shoppers, retailers and consumer package goods companies, announced today that it has secured Big Red Liquors to serve as its host retailer for the Company’s proof of its technology.

“We couldn’t be more enthusiastic about having Big Red Liquors as our partner as we validate the functionality and relational value proposition behind our Shelf Alive!™ technology”, said Mark Heckman, Co-Founder and Chief Marketing Officer of Trius Retail. “We were committed to finding a rapidly growing, progressive retailer who embraces innovation for this critical first step of our evolution, and we have found one.”

Big Red Liquors is a fifty (50) store chain headquartered in Indianapolis, Indiana. For over 38 years, Big Red Liquors has been the leading merchant in central Indiana supplying a variety of wines, spirits and beers from all over the United States and the world. Big Red Liquors is one of he largest independently run package liquor stores chains in the Unites States and is recognized for its investments in innovative technology and its commitment to customer service.

Don Rix, CEO of Big Red Liquors, emphasized his commitment to Trius Retail™ and the Shelf Alive!™ technology. “From the moment the Trius Retail team approached us, I felt that their technology is just what every traditional retailer needs in their fight with on-line retailing. From providing shopper information and promotions at the moment of purchase decisions to generating information that allows the retailer and its package goods partners to be better at what we do, the Shelf Alive!™ technology platform fits perfectly with our needs and those within our industry. It was an easy “Yes” after we fully understood the opportunity.”

The test of Trius Retail technology at Big Red Liquors will take place in two phases, with the Shelf Alive! Shopper Engagement Network beginning on February 15th of next year and the Shelf Alive! Price Management System™ following shortly thereafter on June 1st. Five Big Red Liquors stores will be a part of the Shelf Alive!™ technology launch.

 

About Trius Retail, LLC

Founded by experienced retail practitioners, Trius Retail™, LLC is a Delaware incorporated retail technology company dedicated to enriching the three way relationship between retailers, shoppers and brand marketers through the use of in-store pricing, advertising and promotion-based technologies.

 

For more information about Trius Retail, please contact: Mark Heckman at mark.heckman@trius-retail.com. 1-941-807-0772

 

Trius Retail™ Files Patent for Shelf Alive!™ Technology

MediaReleaseTempTrius Retail™ Files Patent for Shelf Alive!™ Technology

 

September 25, 2014. Delaware: Trius Retail™ LLC, a retail technology company dedicated to improving the relationships between shoppers, retailers and consumer package goods companies, has filed a patent for the core components of the Company’s new in-store price management system and shopper engagement network.

The Company filed its patent through the law firm Perkins Coie, LLP. Perkins Coie is regarded as a premier patent law firm for technical innovation. Among the key components of the patent are printed electronic shelf strips that convey pricing and product information to the shopper; integration of full motion, interactive touch screen video technology, and a data collection mechanism for shopper-related analytics.

“With the help of Perkins Coie, we’ve filed the primary patent behind our breakthrough Shelf Alive! Price Management System™ and our Shelf Alive! Shopper Engagement Network”, said Peter Abell, Co-Founder & Chief Technology Officer of Trius Retail. Abell continued by saying, “At the heart of the Shelf Alive! Price Management System™ are our Electronic Shelf Strips. Electronic Shelf Strips will allow retailers to have all of the upside advantages of electronic shelf labels at 1/3rd the cost. Additionally, besides significant cost savings, what truly differentiates us from every other electronic shelf label company is the space management compliance component of our Electronic Shelf Strips. Bottom line, our Shelf Alive! Price Management System™ is a game changer for the Industry, and it’s satisfying to know that our technology can be protected as we advance it into the marketplace.”

The Trius Retail patent was filed with the United State Patent and Trademark Office by Perkins Coie on behalf of Trius Retail. In addition to the Shelf Alive! Price Management System™, the patent also covers the Shelf Alive! Shopper Engagement Network™. This ‘Network’ includes full motion, interactive category information signs and tracking technology that providing increased information to the shopper and measurable product movement data to consumer package goods companies.

“Traditional retailers are losing “shopper share” to on-line players like Amazon and E-Bay, while at the same time, losing advertising, marketing & promotional dollars to companies like Google and Facebook. In order to stem this tide, traditional bricks & mortar retailers need to improve their value proposition with shoppers and consumer package goods companies alike”, said Mark Heckman, Co-Founder and Chief Marketing Officer of Trius Retail. Heckman continued by asserting, “The technology behind Shelf Alive!™ provide traditional retailers with the tools to fight back and provide, measureable, enhanced relationships with both their shoppers as well as their consumer package goods partners.”

Trius Retail will be introducing both patent-pending technologies – the Shelf Alive! Price Management System™ and the Shelf Alive! Shopper Engagement Network™ in early 2015. The Company intends on filing additional patents in support of its technology platform in the 4th quarter of this year.

About Trius Retail, LLC

Founded by experienced retail practitioners, Trius Retail™, LLC is a Delaware incorporated retail technology company dedicated to enriching the three way relationship between retailers, shoppers and brand marketers through the use of in-store pricing, advertising and promotion-based technologies.

For more information about Trius Retail, please contact: Mark Heckman at mark.heckman@trius-retail.com. 1-941-807-0770