Dave McGuigan – Chairman

DaveMcG(NP)Dave has over thirty five (35) years of advanced marketing and business development experience. His career started when he developed a novel educational outreach program for the NHL Detroit Red Wings using injured and retired players. His sports experience includes leadership roles with the Red Wings; IMG (International Management Group); Dennis Connor Sports; and the America’s Cup.

This experience has allowed Dave to work with senior decision makers at many of the largest consumer package goods companies, including Coca-Cola; Pepsi-Cola; Budweiser; Miller Brewing; Philip Morris; General Foods; General Mills; P&G; Unilever; and Johnson & Johnson to name a few.

During the 1990’s Dave worked closely with Jack Lewis and Marketing Resources, serving “As Counsel” to Jack in the implementation of the Marsh Super Study and as an on-going consultant with Marketing Resources and AC Nielsen in the development of a similar study developed for the chain drug store industry.

Dave is well versed in all forms of traditional and emerging media and will lead Trius Retail in its strategic positioning, marketing endeavors and partnership relationships.