Mark Heckman – CEO, Retail Strategy Execution

MarkH(NP)Mark is a retail industry veteran with broad experience based in a mix of retail marketing, brand partnerships, category management practices and consumer research. Over his career, Mark has worked with noted organizations in the supermarket industry to include positions of VP of Marketing and Director of Marketing Research at Marsh Supermarkets, VP of Marketing for Randall’s Foods, VP of Loyalty Marketing at MARC Advertising, and VP of Marketing with Valassis Relationships Marketing Systems.

In 1993, Mark led the analysis team at Marsh that composed and presented the Marsh Super Study, which was published by Progressive Grocer Magazine and in 1995 became a case study at the Harvard School of Business.

In 2006 to 2011, Mark returned to Marsh Supermarkets to lead the marketing efforts at the Midwestern chain as Vice President of Marketing, following Sun Capital’s purchase of the company. Upon completion of his duties at Marsh, Mark returned to his consulting practice where he currently works with retailers, marketing services and technology companies to develop successful programs and partnerships.

Mark is a past member and chairman of the Food Marketing Institute’s Consumer Research Committee as well participating in the recent Retail Shopper Marketing Commission founded by Coca-Cola and the In-Store Marketing Institute. Mark is a graduate of the Indiana University School of Business with a BS in Marketing and was honor graduate of the Defenese Language Institute, in Monterey, CA.