The lifeblood of retail has historically been the voracious appetite of consumers that viewed the shopping experience as an adventure into the realm of new, exciting and satisfying discovery. Shop until you drop has been the traditional mantra of many consumers. In fact, the shopping trip, defined as the process of searching, trial and discovery…
The Necessary Re-invention of ‘Center Store” Most of us would agree that over the past twenty years the lion’s share of the focus and creativity within the supermarket has occurred on the perimeter of store. This is true for a number of reasons. Retailers have deliberately placed their fresh foods departments on the perimeter to…
Colleague and shopping pundit, Herb Sorensen (www.shopperscientist.com), will tell you without hesitation that there is much to be gained by enhancing store layouts, particularly those that impede fluid shopper mobility within the store. As just one example, we known from past studies on the topic that the more aisles and barriers a store has, the…
The deliberate, time rich shopper of the past, to whom we market our stores, no longer exists. Quite the contrary, generally speaking, shoppers are time starved, distracted, and in some cases just flat out annoyed when they enter our stores. This new shopper increasingly finds ways to short-circuit the store plan, finding their items and…
Electronic Shelf Labels Revenues to Reach US$2 Billion by 2019, According to ABI Research – Business Wire LONDON–(BUSINESS WIRE)–Over the next 5 years Electronic shelf labels (ESL) are set to grow beyond retail markets in legislated countries, with revenues increasing six fold to almost US$2 billion by 2019. In its latest report, “Next Gen Retail:…
